Some anonymous Christian people launched a multi-million dollar ad campaign to boost Jesus’ popularity among young people. The campaign theme is, “He gets us.” You may have seen the Superbowl ads or a billboard or social media post. If you haven’t seen it yet, you will.

The campaign is being criticized by progressive Christians because the main ministry of progressive Christians is showing hate for non-progressive Christians. The woke congregation is upset by the amount of money being spent to promote Jesus. They would prefer that money be spent changing the Earth’s weather patterns or helping foreigners break immigration laws or paying for professional services like murdering babies and slicing body parts off of teenagers. Progressives believe it is a sin for rich people to spend their money without the approval of progressives.

I don’t worry about how rich Christians spend their money, especially when they spend it anonymously. If you’ve got a couple of million bucks laying around and you think God wants you to buy billboard advertising, go for it. I’m not qualified to make a moral judgment on that.

I am qualified, however, to offer my opinion about the campaign’s message.

If I knew almost nothing about Jesus, my response to the phrase, “He gets us,” would be — “So what?” It’s not particularly encouraging to know that a stranger ‘gets me.’ I don’t care how much I have in common with an ancient religious figure. If I didn’t know much about the Bible, I would assume that Jesus ‘gets me’ because he and I are a lot alike. I’m saying, if I don’t know much about Jesus, this campaign is not going to change that.

“John!!! You are such a jerk!!! God can use this campaign to START CONVERSATIONS!!! THIS WILL LEAD PEOPLE TO DISCOVER THE LOVE THAT I’VE FOUND YOU CYNICAL JACK-ASS!!!”

Of course God can use this campaign for his glory. God used Pharoah, Pilot, Judas, Babylon, and lots of other things to accomplish His will. I’m agreeing that this campaign could lead people to DISCOVER the love of Jesus. They’ll do that by hearing the gospel, not by hearing any other message.

Christians should be prepared to preach the gospel. You ought to be able to give a reason for your faith. A million dollar Superbowl ad cannot do the work of an evangelist.

(1 Corinthians 1:21) For since in the wisdom of God the world through its wisdom did not know him, God was pleased through the foolishness of what was preached to save those who believe.